History & Mission
PIC was established in Honolulu in 1991 as a national non-profit media arts organization.
PIC is a member of the National Minority Consortia (NMC), which collectively addresses the need for programming that reflects America's growing ethnic and cultural diversity. Other NMC members serve the Asian American, Latino, black, and Native American populations. Over the past years, NMC members have provided hundreds of hours of culturally-diverse programs to PBS. Primary funding for PIC and the NMC is provided through an annual grant from the Corporation for Public Broadcasting (CPB).
The mission of Pacific Islanders in Communications (PIC) is to support, advance, and develop Pacific Island media content and talent that results in a deeper understanding of Pacific Island history, culture, and contemporary challenges.
In keeping with the mission, PIC helps Pacific Islander stories reach national audiences through funding support for productions, training and education, broadcast services, and community outreach.
In the past 10 years, PIC has:
- Awarded approximately $5 million toward television productions
- Funded approximately 65 hours of programming for national public television
- Screened films at over 100 community events worldwide, with over 50,000 people in attendance
- Provided training to more than 350 emerging filmmakers.
Award-winning programs made possible through PIC include
Jake Shimabukuro: Life on Four Strings
- Audience Award, 2010 San Diego Asian Film Festival
- Audience Award for Best Documentary, 2010 Hawaii International Film Festival
- Best Director, Lisette Marie Flanary, 2011 San Francisco International Asian American Film Festival
There Once was an Island: Te Henua e Nnoho
- To support the development of national public broadcast programming that enhances public recognition of and appreciation for Pacific Islander history, culture, and society.
- To support the development of indigenous Pacific Islanders as creators of broadcast and new media programming.
- To support opportunities to promote film, video, and new media product and programming for public broadcast, exhibits, and screenings of PIC-sponsored projects.
- To cultivate new audiences for Pacific Islander media content through promotions, exhibitions, and community outreach.