History & Mission
PIC was established in Honolulu in 1991 as a national non-profit media arts organization.
PIC is a member of the National Minority Consortia (NMC), which collectively addresses the need for programming that reflects America's growing ethnic and cultural diversity. Other NMC members serve the Asian American, Latino, Black, and Native American populations. Over the past years, NMC members have provided hundreds of hours of culturally-diverse programs to PBS. Primary funding for PIC and the NMC is provided through an annual grant from the Corporation for Public Broadcasting (CPB).
The mission of Pacific Islanders in Communications (PIC) is to support, advance, and develop Pacific Island media content and talent that results in a deeper understanding of Pacific Island history, culture, and contemporary challenges.
In keeping with the mission, PIC helps Pacific Islander stories reach national audiences through funding support for productions, training and education, broadcast services, and community outreach.
“Pacific Islander” is defined as one whose ancestors were the indigenous people of Polynesia, Micronesia, or Melanesia. Since 1991, Hawai‘i based non-profit Pacific Islanders in Communications (PIC) mission is to support, advance, and develop Pacific Island media content and talent that results in a deeper understanding of Pacific Island history, culture, and contemporary challenges. In keeping with the mission, PIC helps Pacific Islander stories reach audiences worldwide through funding documentary films, national broadcast on PBS stations, digital storytelling, training filmmakers, and community and educational screenings.
Last year alone (2016), PIC provided 17.5 hours of documentaries and “edu-tainment” showcasing Pacific Islanders on national PBS stations.
Five of those hours are attributed to our series Pacific Heartbeat, co-presented with PBS Hawaiʻi, is now in its sixth season and broadcasts to over 85% of US television households, over 250 million households nationwide.
Last year Family Ingredients, a Pacific Islanders in Communications co-production with Rock Salt Media, debuted nationally. The series, co-presented by PBS Hawaiʻi features Hawaiian Chef Ed Kenney and a weekly guest, who go on a journey to discover the origins of the guests favorite childhood dish and along the way learning more about their culture’s contribution Hawai‘i and themselves. The Family Ingredients team is currently producing their second season scheduled for Fall 2017.
Pacific Islanders in Communications provides producer training. We work with independent producers to create and distribute programs about Pacific Islanders that bring new audiences to public television, advance issues, and represent diverse voices and points of view not usually seen on public or commercial television.
In its 26 years of existence, PIC has helped to produce over 100 hours of programming for national broadcast, trained over 400 filmmakers, and have held over 200 community screenings worldwide reaching more than 60,000 people in attendance.
What PIC needs assistance with is finding Pacific Islanders interested in the media industry. We want to continue to train and guide content creators to continue storytelling traditions through media.
To become a supporter, please visit www.piccom.org/pages/membership.
Award-winning programs made possible through PIC include:
- Pacific Islanders in Communications "25 in 25"
- IDA Documentary Awards - Best Curated Series Nominee
- 2013-2014 Emmy Award - Lifestyle-Program/Special
- 2017 Day Time Emmy Nomination for Outstanding Cinematography
- 2017 One Nation Film Festival Best Documentary Feature
- 2016 CAAMFest San Jose Audience Award
- 2016 Hawaiʻi International Film Festival - Documentary Jury Special Mention (Local Impact)
- Independent Lens Audience Awards 2014-15
- 37th Asian American International Film Festival Audience Choice Award for Documentary Feature
- 27th Annual GLAAD Media Awards - Outstanding Documentary
- To support the development of national public broadcast programming that enhances public recognition of and appreciation for Pacific Islander history, culture, and society.
- To support the development of indigenous Pacific Islanders as creators of broadcast and new media programming.
- To support opportunities to promote film, video, and new media product and programming for public broadcast, exhibits, and screenings of PIC-sponsored projects.
- To cultivate new audiences for Pacific Islander media content through promotions, exhibitions, and community outreach.