National Multicultural Alliance

The National Minority Consortia (NMC) is now the National Multicultural Alliance (NMCA), but our mission, for more than 40 years, is still the same. We bring audiences the stories that make up the fabric of America. We represent an investment in diversity as a core value and responsibility of public broadcasting. 

Moreover, we create an awareness of the value of public media among communities which have historically been untapped by public television. Through innovative outreach campaigns, local screenings of works destined for public television, and promotion of web-based information and programming, communities of color are embraced rather than ignored. Our work in educational distribution further increases the value of public television programming by sharing our works with thousands of students.

We fund filmmakers, present works on public television and other venues, exhibit films and videos, and distribute works to schools and libraries. In addition, we facilitate production training, skills advancement, and career development through workshops, lectures, and counseling. Our collective growth is a testament to the creativity and commitment of our staff, board members, funders, and community partners across the country. As we collaborate, we provide a model for collegial support, mutual development, and growth. Together, we serve the needs of our communities by presenting thought-provoking programs that encourage dialogue, nurture respect, and promote understanding. Our high-quality programming builds new and diverse audiences, with an eye towards cultivating future stakeholders in public television.

The shifting non-profit landscape presents new challenges. We have witnessed the transformation of a peaceful and prosperous nation to a nation contending with a dramatic decline in public and corporate funding. Yet, the Minority Consortia's relevance and collective strength has allowed us to successfully operate and continue to overcome obstacles. However, while we have experienced notable success, much work lies ahead.

Not only has the Minority Consortia's collective expertise and knowledge proven to be our most valuable asset, but it has also allowed us to leverage opportunities and create partnerships to further our missions. From 1997 to 2002, the Minority Consortia delivered over 88.5 hours of quality public television programming. Collectively, we have also funded 223 projects and 422 producers/directors. These accomplishments have been recognized with over 123 prestigious national and regional awards. We are committed to serving our constituents and increasing our visibility upon the American public. The past 25 years of work by the Minority Consortia has built a foundation for growth and contributed to the nation's appreciation of diverse cultures. With continued support from public broadcasting, foundations, corporations, diverse communities, and the public, the Minority Consortia strives to reach even greater heights.